There’s nothing that screams the late 80’s and early 90’s more than those jazzy, overly up-beat commercials that were so ubiquitous for the time. 

Old Spice–a company with one of the most popular marketing departments online–is bringing that fuzzy feeling commercial style back in their newest advert, Shower

The soap commercial starts like so many others, with a model having too good of a time showering. But when the video cuts to the man driving to work, he is still under a running shower in his car. And at work, and on his date. For his whole day, ‘freshness’ won’t stop following him. 

“This is way more freshness than anybody expected,” sings the commercial. 

YouTuber Aguanification sums up the feelings of most viewers, commenting, “Wtf…. they’ve done it again.”