This Chipotle commercial is going viral mainly for the reason that Willie Neslon covering Coldplay’s The Scientist is the soundtrack. The video features adorably modern looking computer animation, and silently explains how factory farming has taken over, and isn’t as good as the real thing. We’re going back to the start ring loud, as the show that Chipotle is trying to cultivate a better world. It’s a nice idea, just don’t forget that Chipotle is owned by McDonald’s. The video is shared by and YouTubeTrends.

 Update: CJ Pearl is correct in saying that Chipotle is no longer owned by McDonald’s.