It’s easy for companies to say they stand behind their product when nothing is on the line. But people who require serious protection such as bullet proof glass can’t take any chances. If you’re new car dies, you can get a replacement, but if you’re bullet proof glass fails, chances are, you’re already dead.

Trent Kimball, president and CEO of Texas Armoring Corp,¬†literally¬†stands behind his product. He has his employee shoot at him with an AK-47 at close range while he hide behind just a piece of his company’s bullet proof glass. Now that’s a commercial. The video is featured on Jalopnik.¬†