People are always very courteous and kind to disabled people. But there’s an invisible barrier between them and the rest of society. European based ProInfirmis made this PSA of a person in a cute bear giving hugs in public. People have no trouble hugging the bear, but only afterwards does the bear take off his head to reveal a disabled man.

Their point is you can give hugs to everyone, including disabled people, without them wearing a bear suit. Handicapped people are a regular part of our society. The video is going viral thanks to being shared by .