Back in the late 80’s and early 90’s there were countless memorable hot toys, but one stands separate from the rest. GI Joe. “Batman works alone, X-men was about strength in diversity, Transformers was pure awesome robots. But GI Joe was about a team of heroes working together, taking care of one another, never giving up, and staying until the fight was won.”
That quote is by Mark Cheng. He has been a GI Joe fan for most of his life, and the toys had such an impact on his life, he directed a feature GI Joe short film of epic proportions.