Men take sports very seriously. And when they make bets like, “If my team loses, I’ll eat my hat,” they mean it. As ESPN says, “College football fans are probably the most passionate fans out there. And rivalries run deep. So deep, in fact, that fans will often jump at the chance to prove their undying faith in their teams by promising to do some crazy things if they lose.” The commercial is featured on TastefullyOffensive.