The notoriously male-only fragrance company AXE is famous for their overly sexualized commercials marketing stinky body sprays at young adolescent men who will do anything to get with a girl. Now the company is trying to double their market share by selling their sprays and products to women as well.
Before people get too bent out of shape, remember AXE is basically just a young and hip marketing department of Unilever. The mega conglomerate owns many personal care and fragrance companies that all contain almost the exact same ingredients, be they marketed towards men, women, young, or old. Read more on HuffingtonPost and Jezebel.