After a prank war got out of hand, and Cal axed his housemate’s car, his roommate decided on proper revenge. To get back him at Cal, he didn’t just get an axe, he constructed a monstrous one with crushing capabilities. Like all faux viral marketing videos, this one is obvious by the fact that the HART axe logo keeps magically appearing in view of the cameras. The professional camera work trying so hard to seem like genuine home video doesn’t help either.