It’s ironic that ‘American’ car companies like Chevy and Ford are outsourcing more and more of the building of their vehicles to Mexico and Canada, while Toyota, Hyundai, and even BMW are actually opening factories in America, hiring American workers. The line between ‘American’ and ‘imported’ is quickly blurring. 

To bring light to this fact, Hyundai focused on Americanism and inspiration for their Super Bowl commercial. When a Hyundai designer gets stumped on a new idea, the real employees at the new Montgomery, Alabama Hyundai plant sing the classic Rocky theme to inspire and motivate their co-worker.