The Brits take their football–or soccer as us Yanks call it–very seriously. Even at a young age, they are groomed to cheer for their team. This Liverpool fan boy is such a fanatic, that he poked his eye while cheering for his team, but didn’t even care.

In just two days since being published, the video of the cute kid has been viewed over 600,000 times, posted on blogs like TastefullyOffensive, and re-upladed all over the net, like on DailyMotion