Pine-Sol enlisted the help of a group of men to try out their powerful cleaning solutions in what the volunteers thought was a product testing tryout.
What the men never could have imagined was that behind the big Pine-Sol posters with the picture of the famous and iconic Pine-Sol lady was the actual Pine-Sol Lady. At the perfect cue, she jumped through the poster and scared the bejesus out of her good natured victims.
Marketing. You’re doing it right.