As a clever viral marketing scheme, AMC has started a Put Zombies Back ad campaign after Dish Network dropped them and, vicariously, their hit zombie show The Walking Dead.

To help promote their latest season, and to try and rally their fans to petition Dish, they have made this Zombie Experiment NYC video.

They asked, “Could zombies live among us?” and had actors in very professional zombie make-up walk the streets of The Big Apple, freaking out New Yorkers–a not so easy feat.