Like so many companies these days, General Mills has stuck its nose into the gay-marriage debate, supporting equal marriage rights for all. 

Naturally, there are many who disagree with GM, but only one man foolish enough to actually burn a bowl of Cheerios as a form of protest.

The man (ironically wearing a bright pink shirt) stood at the General Mills headquarters and announced, “One out of every eight boxes of cereal in this country is Cheerios. This is really the treat now for the homosexuals!”

He then poured a bowl of Cheerios and lit it on fire as a protest. But the winds were strong, and the fire quickly grew out of control, starting a small grass fire. 

After a moment of trying to extinguish the flames, the man yelled to the two witnesses “OK, get out of here guys, quick!”

The video is going viral, and is covered by HuffPost, DailyMail, and NationalPost