is a nonprofit organization dedicated to the eradication of dollar-a-day poverty in Haiti. To spread awareness, they have posted a number of videos as part of their Poverty Week campaign, but without much success. 

But their latest 5 Guys Shot with 21,000 Paintballs video has just exploded online.

“21,000 children die each and every day due to poverty related causes, such as hunger and easily preventable diseases. To reinforce the magnitude of this number, we shot five of our friends with 21,000 paintballs. We invite you to watch this video and feel the impact.”

The video is covered by FarkHuffingtonPost, Devour, and Buzzfeed