decided to use the good old “bad press is good press” trick for their latest commercial that has successfully gone viral.

The ultra creepy advert features a person covered completely in ice cream who stares wide eyed into the camera while the creepiest narration ever plays. It’s a unique experience to say the least.  

Now, the ten day old ad has been seen over 1.2 million times, and is featured on Google+, HuffPostMostWatchedToday, and DigitalJournal.