The Fragile Childhood in Finland is a campaign that highlights the not widely understood harm parental drinking causes children. For some reason, we arrest parents who might smoke a joint after the kids are in bed, but society has no problem whatsoever with a parent who drinks and smokes heavily around their child.
To showcase how powerful of a negative force this is on children, The Fragile Childhood published this chilling PSA commercial that has started to trend. The new video is featured on , AdWeek, Jezebel, and BroBible.