Red Bull is famous–be it in real life or online–for obsessing and celebrating all things ‘extreme.’ So when they decided to take on the popular online past time of Rube Goldberg Machine making, they knew they had to do something different to stick out from the saturated crowd.
Lucky for them, they knew a couple athletic freerunners who interested in the project, like Jason Paul, to star in this ‘Human-Powered Freerunning Machine‘ video that has gone viralviral.
Already, the brand new video has amassed over 400,000 visits, and is showcased on UpRoxx, Neatorama, LaughingSquid, and CBSNews.