For his latest music video debut, world wide pop star Justin Bieber used viral marketing tactic to hype up his fan base. Twitter account @Gexwy claimed they would release confidential Justin Bieber footage if their demands weren’t met. 

Finally, the deadline of noon on Friday, October 12th came, and they tweeted the ‘secret video’ which ended up being Justin’s latest music video featuring Nicki MinajBeauty And A Beat.

The music video, which amazingly has garnered over 23 million hits and over 400,000 likes just over the weekend, is further covered on MostWatchedDaily, MTV, and Examiner