After receiving a mocking Facebook post from a male fan on their wall concerning misleading marketing techniques, UK feminine hygiene company Bodyform replied back with double the sarcasm.

The CEO herself, Caroline Williams, took it upon herself to address such a ‘serious’ issue. She explains that the truth is, she and her company had been lying.

In the olden days, feminine hygiene companies tried to tell the horrific and absolute truths about women’s monthly cycle, but most men couldn’t handle it. 

So that’s why ads for tampons and pads today focus mostly on clouds and horseback riding. But now that Richard has torn down the protective veil, no one is protected anymore…