George Takei, most famous for playing Captain Sulu on the original Star Trek series, has resurfaced as a big name again in the past few years with the help of social media. Just his Facebook profile has over 2.9 million fans!

The marketers at  must have taken notice of his new stardom, as they enlisted the nerd celebrity to sing in this ‘I Don’t Want to Miss a Deal’ commercial parody of the  classic I Don’t Wanna Miss a Thing. The week old holiday commercial currently stands with over 1.3 million views.