Gary Jules and Michael Andrews are best known for their somber cover of Tears for Fears’ Mad World. Their version has become an unofficial anthem for depression, sadness, and misery. 

To demonstrate the fact that every three seconds a child dies from preventable causes around the world, the  and Grey Düsseldorf commissioned The Wuppertaler Kurrende Boy’s Choir to sing the emotional cover for an unsuspecting audience.

Every few seconds, one of the boys would leave the stage, until there was only one singer left. He closed with, “Every three seconds the world loses a child. Your donation can help to stop this.”

The new video has over 140,000 views, and is featured on GreatAdsInspirationRoom, and AdLand