As the world continues to shrink with the help of technology and the Internet, celebrities that were once only famous on a regional or national level are exploding across the globe.
And Turkish Airlines is the latest capitalizing on this trend.
They enlisted the help from NBA famous Kobe Bryant and FIFA famous Argentine footballer Leo Messi to star in their newest commercial.
In just one day, the new celebrity athlete ad has already amassed over 1.75 million views.