Porsche is, of course, one of the world’s most famous and esteemed automobile companies. But apparently, the company has decided that’s not enough, and has begun to expand its horizons and tinker in an entirely different market segment.

Big screen TVs.

A few months ago, they unveiled the C SEED 201the biggest outdoor LCD screen in the world! The massive screen covers over 200 inches with light emitting diodes, retracts into the ground for safe keeping, and is of course completely waterproof. 

Appropriately, the newest James Bond flick Skyfall plays during the advert