Creative production company Sleepthinker just published this mock commercial for a new pharmaceutical product that will change the world. 

The ad features a new pill called MinusIQ. What does the medicine do? It lowers the user’s IQ by 10 to 50 points. Why in the world would you want to be dumbed down? 

“Because life is easier, and the world is a much happier place when you’re dumb.”

They claim that an IQ of around 70 is right in the happy zone. You can still tie your shoes and make a decent rap song, but you won’t have worry about scary concepts in the world, like Quantitative Easing, Global Warming, or simply calculus. 

Of course, you can’t just pop the pill and except to instantly stupid and happy. No, users must also watch plenty of MTV to achieve optimal results.