Canadian anti-smoking campaign Quit The Denial published this eye-opening PSA under the account Mark atMOH, and already the ten day old video has over 115,000 views

The PSA compares the idea of social smoking with social farting. It may sound ridiculous, but after a woman tells her doctor how she social farts with friends, it becomes clear that both activities follow the same (ridiculous) logic. 

Now, the PSA is spreading across the web faster than ever after appearing on NowMSNTheAwesomer, DailyOfTheDay, DailyPicksAndFlicks.