Taylor Bartolotta published this video back in the summer of 2010, but it has only experienced a viral explosion recently, quickly amassing over 200,000 new views

The rules for the Brain Freeze contest are simple. Finish the freezy drink first and win a gift card. Of course, the icy phenomenon known as brain freeze slows contestants down, which is kinda the point. 

But no one ever thought too much frozen ‘blue goo’ too fast would cause one of the contestants to fall unconscious.