Ingeniously, Audi of America has recruited original Spock actor Leonard Nimoy from the original Star Trek series and Zachary Quinto who acts as Spock in the contemporary Star Trek movies to star in their new commercial

To express how the new Audi S7 is technologically superior to its competitors, Zachary, who drives an s7, challenges his senior Leonard Nimoy, who drives a Benz, to race to the golf course. 

As expected, the new nerd focused commercial is going viral online.