The marketers at Old Spice are famous online for specializing in weird, crazy, and insane commercials. To the glee of countless dedicated fans, they haven’t veered far from their original formula.

In their newest advertisement, titled Baby, football player Terry Crews is shocked to discover that ‘everything is talking’ after he touts Old Spice’s new shaving gel. But he is more surprised to find he has a baby son with an uncanny resemblance!

Already, the new commercial has accumulated over one million views.