By now, most online users have seen at least one outraged friend on Facebook share something about the recent controversy surrounding the fashion apparel company Abercrombie & Fitch after it came to light that the CEO purposefully does not cater to plus sizes shoppers. 

The Internet has since erupted with outrage, with some attempting to create a Fitch The Homeless campaign. 

But Abercrombie especially rubbed Internet queen Ellen DeGeneres the wrong way. After hearing about the CEO’s policies, Ellen could only react with, “Oh Fitch, please!” 

Her monologue on the issue has since gone viral over the weekend, currently standing with over two million views, and over 20,000 likes