The relationship between India and Pakistan has been tense for decades. As a part of their global happiness campaign, Coca Cola set out to change the status quo.
The machine’s prompted shoppers in New Dheli to ‘make a friend in Pakistan’ while mall goers in Lahore were asked to meet someone from India.
Standing face to face, the strangers had to complete an interactive task–and inadvertently make a new friend–to get a free coke.
They call the special pop machines “Small World Machines,” as they bring a forum for people to meet and shrink the world.
“We are going to make smaller steps to resolve bigger issues.”