Music videos and marketing continue to meld. As we have seen before, more artists are turning from simply featuring a product, such as a smartphone or watch, in their music videos to dedicating entire songs to advertising.

Pop superstar Usher is the latest artist to follow this trend.

He and  collaborated to create this ‘Looking 4 Myself’ music video which showcases the new South Korean motion controlled TV’s from Samsung, as well as Usher participating in some epic Matrix-inspired fighting.