Corporate collaboration continues in the pop music world. Superstar Jay-Z is the most recent big name to team up with a major sponsor to promote themselves and help make their new corporate allies cool. 

In order to drum up hype for his new Magna Carta Holy Grail album, Jay-Z posted this special behind the scenes look at the making of the his new music under Samsung Mobile‘s YouTube channel. 

Samsung Galaxy fans can download the app on June 24th and get the album free on July 4th.