This segment of MSNBC’s Morning Joe show featuring British comedian Russell Brand has gone viral.

In the video, Russell throws the hosts off their game for the entire show, distracting them and constantly dropping TV-inappropriate remarks.

He truly walks the line. 

Then, after getting in his plug for his new tour Messiah Complex, and after confusing and nearly stupefying the hosts, Russell drops some serious truth.

By the end, Russell has the control of the entire show.