George is the warehouse manager at Metro Food Distribution. Every week George leads a team of volunteers to help give out special food packages to needy families on the tiny Rockaway strip of Queens, New York.
Even when they give 110%, there are often more needy families waiting in line, especially after Hurricane Sandy.
Thankfully, Toyota has stepped in to offer a boost. Using their renown production system, or TPS, they helped Metro become an efficient charity machine.
Just the distribution process alone was cut from three hours to less than ninety minute.
For the icing on the cake, Toyota is donating one meal to the food bank of New York for every view of this video, so pass it along.