Jerry Ascione takes his ‘couponing’ very seriously. The 34 year old lives in Coral Springs, Florida has been mastering the art of coupons for eleven years.

As he is well versed in retail, he knows to wait for the lucky opportunities where he can actually make money by using a coupon for a price that exceeds the actual product store price. 

But with the extra money comes a lot of crackers. Jerry figured he should put the food to good use, so he regularly drives around the rougher parts of town to give all his excess away to the homeless

Now, this short film where he explains the art of ‘couponing’ and takes the camera on one of his food giveaways runs is trending. RightThisMinute, CNN, and Reddit have all featured the video.