Claes Nilsson, president of Volvo Trucks, has figured out the web. He knows that to go viral you can’t just churn out boring, old fashion commercials. 

So to step up his online marketing, Claes himself participated in this dangerous commercial to promote the strength and robustness of their new Volvo FMX trucks

While standing on the front of a truck hanging from a giant crane over the harbor, Claes explains how powerful the parts they use in their trucks truly are. 

The brand new commercial has already garnered over 500,000 views.