These days, no one is shocked when the media completely misses the boat. After being let down so many times before, it is no longer shocking to hear the bastions of truth apologize over and over for their flubs, mistakes, and oversights.

The latest failure by the media was falling for Jimmy Kimmel‘s fake Twerk video that he pranked the entire web with. After going viral online, the media scooped up the video and ran with it. 

After finally revealing the prank to the web, Jimmy demonstrated how badly he punked the media by putting together this reaction compilation of media parrots admitting they were had. 

And by the way Jimmy, we’re on to you. The video didn’t just “take off on its own,” as you say. 

The video first was posted on Reddit five days ago by a brand new user named LiterallyMechanical. That’s extremely suspicious as new users almost NEVER make popular front page posts on Reddit. Worse, the only other activity on their account was posting a GIF of the twerk fail, which also had a very high upvote. 

Most likely this was an AstroTurf campaign by Jimmy Kimmel by leveraging a Reddit upvote buying program