Forget the Play-Doh, because there’s a new mushy toy in town called Kinetic Sand

Available from WABA Fun, Kinetic Sand is the sand “that breathes motion.”

The sand compound is pliable and dynamic, and seems to have similar properties to brown sugar–without all the sticky mess. 

The commercial was posted in August, but is trending now more than ever! It is also featured on popular blogs, such as LaughingSquid, BestOfYouTube, DailyPicks, and MilkAndCookies