A British artist has attempted to ‘rebrand’ redheads, or gingers, as sexy with a new photo exhibit and video

Late Night redhead Conan O’Brien caught whiff of the campaign, and wanted to help out, so he made his own ‘hotter’ version of the video.

As most guys know, girls find confidence and a sense of humor much more attractive than just ‘hot’ looks, and few can convey this idea better than Coco.