Finally, after years of marketing, the masses have been conditioned to pay for what was once a completely free item. Water. 

Even though many bottled ‘spring’ waters have been found to be dirtier than tap water, the people don’t seem to know or really care. They’re perfectly willing to pay more for bottled water per gallon than gas.

To combat this mindset, Australian water company Yarra Valley Water has commissioned this sarcastic PSA to demonstrate just how ridiculous it is to buy bottled water. Almost as stupid as buying bottled air. 

Bottled air…? Hmm. Actually that seems like a lucrative untapped market….