As the web has seen before, pumpkins seem to invade every coffee shop and bakery every November. 

But, The New York Times explains in this new animation that all those yummy pumpkin drinks and baked goods contain less and less actual pumpkin than ever. 

So why do we all seem to buy at least one pumpkin spiced latte or doughnut every year.

It seems we can’t help but fall for the classic marketing trick McDonalds has mastered so well with their McRib.

We simply can’t resist a limited time offer.