When it’s the fourth down, most coaches decide to punt the ball if they aren’t close enough to a first down or the end zone. 

But not coach Kevin Kelley of Pulaski Academy in Little Rock, Arkansas. He never punts. Ever. 

It doesn’t matter how far he is from his team’s end zone. He has figured out statistically that it’s always better to go for it on the fourth down. 

Grantland features Coach Kevin and his unorthodox football strategies in this viral short film that stands with over 200,000 hits.