GoldieBlox, the engineering and building toy company aimed at girls, is attempting to fight one of the strongest stereotypes in the toy industry: That girls only want to play princess and house with everything pink and purple.
“Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that. Girls!”
(Update: the original video with Beastie Boys parody was removed because of copyright. Here’s the new one)