This new SodaStream commercial starring actress Scarlett Johansson has gone viral with over 1.1 million views.

Though the ad was purportedly created for the Superbowl, it was not accepted as it disparages Coke and Pepsi. It seems that was SodaStream’s plan all along as the news that the Scarlett Johansson ad was ‘banned’ has fueled free online views.