In 2011, Volkswagen unofficially ‘won’ the Superbowl of ads with their adorable boy Darth Vader commercial.  

They are fighting to regain the spotlight with this early release of their 2014 game day ad.

While driving with his daughter, a father explains that a German engineer gets his wings every time a VW surpasses 100,000 miles. 

Who knew that the fable was actually true?

Will this year’s ad perform as their other successes in the past? Only time will tell.