Comedian Nathan Fielder had an ingenious idea. He figured that he could simply add ‘Dumb’ to Starbucks and legally create an entirely new coffee chain completely separate from the world famous brand. 

Dumb Starbucks is real! Kinda.  that it’s actually just a stunt to promote Nathan’s new show Nathan For You

Now, this ‘official’ commercial is trending. 

Greg Benson even went to check it out. There was a line around the block just to get in. It seems dumb media gags do work.