This powerful PSA by Norwegian charity group SOS Barnebyer has instantly gone viral with over one million views since debuting today. 

The group had a young boy sit at a bus stop without a coat in the Norwegian winter with a hidden camera set up. Will passersby help the young boy? Of course.

All they ask is that viewers do the same for Syrian children who have no jackets due to the bloody civil war. 

(Don’t forget to press the ‘CC’ button for English subtitles.)