Joseph Costello of Quiet Assassins teamed up with his friend Sandy to create this powerful video. Sandy is a real homeless man who sadly must often beg to get by. Joe and Sandy wondered what would happen if Sandy was dressed like a business man when asking strangers for change for a cup of coffee or a bus ticket.

The results of their social experiment is eye-opening to say the least. Passersby have no problem giving money to a man in a suit, but when Sandy asks for change in his usual attire people won’t even give him the time of day.