Takeru Kobayashi is one of the world’s fastest competitive eaters out there. After a slew of successful viral rodent videos, Hello Denizen has teamed up with Kobyashi to hold an eating contest of adorable proportions. They pit their cute little hamster against Kobyashi in a classic hot dog eating competition. Don’t worry, the hamster’s ‘hot dogs’ were made of healthy rodent food likes grapes, dates, or carrots.
Naturally, this ridiculous video has instantly gone viral.