The holidays are a time for family. But in today’s busy world, family is often pushed to the back burner to focus instead on work, school, soccer practice, and TV. German grocery store EDEKA wanted to reject this, so they put together this touching, but also a little bit messed up, Christmas commercial about a lonely grandfather. What he does to get the family to come home for the holidays might be a little extreme to say the least. 

Now, this week old commercial has gone viral with over 37 million views!

Make sure the to hit the closed captioning ‘CC’ button for English.